Khao Aur Khilao budget by Arindam Chaudhuri
Shahrukh khan to Host IIPM 4Ps Annual Business and Marketing Quiz
2,300 IIPM students get jobs
In today’s India, to the teeming zillions, entertainment is Bollywood! Gorgeous stars, glamour, emotion, passion, sex, melodrama, music, dance, pop-patriotism riding on parampara and timeless values … spinning out its own version of realism to attract and entice a constituency (NRI, second gen) gullible, impressionable, disconnected totally with the real Indian experience and completely blown by its mesmerising blend of masti and magic!
Point is, is this simplistic, cutesy representation of India REAL or is this – in effect –done to suit B-towns’ [vested] interest, vulgarising the intrinsic, rich and multi-layered character of a nation by presenting it in a comic-strip, cardboard-cut-out, easy-to-love and digest package? Or are we unnecessarily getting too touchy, hyper, overreacting and (most importantly) shying away from a hard and real fact that is there for all to see… Bollywood’s triumphant global march!
Celebrated theatre director Feroz Khan [Tumhari Amrita, Gandhi V/S Gandhi, Salesman Ramlal, Salgirah] fires the first salvo. “Bollywood’s approach today is direct and single-minded: Reduce everything to a level of mediocrity that instantly allows mass-consumption! B-town is a planet, focused on offering an alternate reality promising bharpoor entertainment without fullstops.” Khan believes that this is not the scary part, but their aggressive elevation of mediocrity to excellence, is. Regarding the NRI wooing, Khan believes that Bollywood deliberately does a “sexy remix” of the Indian experience that guarantees, the “feel-good” factor, because their NRI audience “is not looking for reality. As for responsibility and commitment, the B-town guys have only one mantra – the Box Office. Period.”
Javed Akhtar begs to differ. “Anyone who believes that the NRI is gullible, impressionable, ignorant or plain dumb vis-à-vis cultural and social influences, is mistaken. Two things need to be understood immediately. One, there is a huge community of solid professionals – doctors, lawyers, engineers, bankers, architects, IT and finance experts, businessmen – who invade this NRI space with distinction and pride. Are they all culturally regressive and under-privileged?” Two, Akhtar believes that finally it is a mater of choice. If the NRI kids ‘choose’ to patronize Bollywood films, then it’s their choice. “No one is forcing them to go ra-ra over the SRK road shows or "Singh Is Kinng". Also, if the non-Bollywood fare was really so fabulous, surely they would find their own audience…”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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Shahrukh khan to Host IIPM 4Ps Annual Business and Marketing Quiz
2,300 IIPM students get jobs
In today’s India, to the teeming zillions, entertainment is Bollywood! Gorgeous stars, glamour, emotion, passion, sex, melodrama, music, dance, pop-patriotism riding on parampara and timeless values … spinning out its own version of realism to attract and entice a constituency (NRI, second gen) gullible, impressionable, disconnected totally with the real Indian experience and completely blown by its mesmerising blend of masti and magic!Point is, is this simplistic, cutesy representation of India REAL or is this – in effect –done to suit B-towns’ [vested] interest, vulgarising the intrinsic, rich and multi-layered character of a nation by presenting it in a comic-strip, cardboard-cut-out, easy-to-love and digest package? Or are we unnecessarily getting too touchy, hyper, overreacting and (most importantly) shying away from a hard and real fact that is there for all to see… Bollywood’s triumphant global march!
Celebrated theatre director Feroz Khan [Tumhari Amrita, Gandhi V/S Gandhi, Salesman Ramlal, Salgirah] fires the first salvo. “Bollywood’s approach today is direct and single-minded: Reduce everything to a level of mediocrity that instantly allows mass-consumption! B-town is a planet, focused on offering an alternate reality promising bharpoor entertainment without fullstops.” Khan believes that this is not the scary part, but their aggressive elevation of mediocrity to excellence, is. Regarding the NRI wooing, Khan believes that Bollywood deliberately does a “sexy remix” of the Indian experience that guarantees, the “feel-good” factor, because their NRI audience “is not looking for reality. As for responsibility and commitment, the B-town guys have only one mantra – the Box Office. Period.”
Javed Akhtar begs to differ. “Anyone who believes that the NRI is gullible, impressionable, ignorant or plain dumb vis-à-vis cultural and social influences, is mistaken. Two things need to be understood immediately. One, there is a huge community of solid professionals – doctors, lawyers, engineers, bankers, architects, IT and finance experts, businessmen – who invade this NRI space with distinction and pride. Are they all culturally regressive and under-privileged?” Two, Akhtar believes that finally it is a mater of choice. If the NRI kids ‘choose’ to patronize Bollywood films, then it’s their choice. “No one is forcing them to go ra-ra over the SRK road shows or "Singh Is Kinng". Also, if the non-Bollywood fare was really so fabulous, surely they would find their own audience…”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM 4Ps Quiz- Shahrukh Khan Video
IIPM - Most Innovative B-School
IIPM Best B-school
IIPM
IIPM Global B-School
IIPM Alumni Officially on Facebook
IIPM 4ps Quiz
IIPM: History, and Founder Director Dr. M.K. Chaudhuri
IIPM New Delhi, The Indian Institute of Planning and Management, India
IIPM Placements New Delhi, India
IIPM New Delhi India
IIPM MBA Institute India
IIPM - International
Business and Economy - India's Most Influential Business and ...
Rankings IIPM, The Indian Institute of Planning and Management India
Management Certification, IIPM India
(IIPM) Management Education Institute India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
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