Friday, May 22, 2009

Warming up to reality, but then, reality is stranger than fiction!

Fighting doomsday prophecies with Earth Hour

Remember being taught in school about global warming, greenhouse effect and how the melting snow-caps of mountains like Everest and Kanchenjunga will one day submerge our entire world? Most of us would have thought that this would not happen in our lifetime and it was equal to a scary innovative piece of fiction, but then, reality is stranger than fiction! What most of us chose to ignore was the fact that Mother Earth would not be able to carry our increasing burden for long. We have already started witnessing longer summers and shorter winters as opposed to what we might have had during our childhood. The effects of global warming are not just restricted to climatic and geographical changes, like glaciers retreating, rise in sea levels or ocean acidification, but would also affect our health and spread infectious diseases, adversely affect our ecosystem and also lead to natural disasters. So, are we doing enough to save our planet? Or, are we just going to sit back as complacent fools and wait to see when the end comes?

As individuals, and denizens of this planet, we must wake up and contribute to save our Mother Earth. ‘Earth Hour’ is one such example where people from all over the world turn-off their non-essential lights and electrical appliances for one hour on the last Saturday of March every year. This year the event took place on March 29, from 8.30 PM to 9.30 PM, and the participation increased from 35 countries in 2008 to about 85 countries and more than 2,400 cities this year.


For more articles, Click on IIPM Article.
Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).

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