Thus the word spreads and naturally so.

ZEE BUSINESS BEST B SCHOOL SURVEY

B&E: Which was the bank that actually helped you in the end?
MY: The bank is called Janata Bank. It is a government-owned bank and sits in the campus of the University where I teach.

B&E: So what kind of response are you receiving from the market today ?
MY: Yes, we don’t give advertisements in any form of media or newspaper. Yes if you talk about word of mouth we do. We write and people read about it everywhere. Through this, the whole world came to know. Thus the word spreads and naturally so. And about the response, the results are there to prove that it has all been really well accepted. Our model of CSR has done wonders; and that is what real socially responsible capitalistic business should learn to do. No business grows forever without the growth of the entire society and it’s time the global capitalists learn the truth…

For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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